Execution over theory
Slides do not move revenue. I work in the actual decisions: which channel, which partner, which price, in which order. Then I stay involved until it ships.
Independent consultancy for travel, payments, fintech & AI
Turn complexity into revenue
I work hands-on with founders and executives on the problems that sit between product, distribution, payments, and growth. Twenty years inside the industry. One focus: revenue.
- Experience
- 20+ years
- Range
- Product to boardroom
- Advisory
- Operator, not observer
Building and scaling in travel, payments, and fintech
Product management at Amadeus, executive at Hahn Air, product leadership in travel fintech
Board advisor to travel tech and fintech companies. Built distribution and payment systems from the inside.
Why work with me
Most strategy dies in the deck.
Most strategy dies in the deck.
Mine ships.
At home in the mess
Product, distribution, payments, and partnerships collide constantly in travel and fintech. That mess is my home turf, and moving fast inside it is a competitive weapon.
Founder-grade advice
I have built ventures of my own, so I know what founders actually need: sharper positioning, better deals, and a faster route to traction. Not another framework.
AI & Web3, minus the hype
I help technical teams turn impressive demos into products people pay for and a story buyers repeat to their board.
What I do
Where I create impact fastest.
Open a service to see what the work looks like.
- Channel mix and NDC strategy reviews
- GDS, aggregator, and partner negotiations
- API and partnership distribution design
- Direct channel economics and pricing
- Readiness for AI-driven distribution: agentic booking, AI search, and machine-readable offers
- Payment orchestration and provider selection
- Conversion and cost-per-transaction audits
- Cross-border flows, FX, and settlement design
- Travel-specific payment models
- Product strategy and roadmap focus mapped to revenue
- AI use-case validation and pricing
- Build, buy, or partner decisions
- From working demo to sellable product
- Partnership sourcing and deal structuring
- Sales narrative and pitch sharpening
- Pricing and packaging
- Key account and negotiation support
- Ongoing sparring for founders and executives
- Board and investor preparation
- Deal and negotiation support
- Support through growth, change, or pressure
Who I work with
Companies at inflection points.
The common thread: the next decision is worth a lot of money, and the standard playbook does not cover it.
Travel companies
Airlines, sellers, travel tech platforms, and infrastructure players rethinking distribution, payments, partnerships, or product.
Fintech companies
Payment and fintech businesses entering travel, expanding internationally, or fixing their commercial model.
AI startups
Founders with strong technology who need a commercial proposition, market focus, and a credible path to revenue.
Web3 / blockchain ventures
Teams turning technical ambition into a business case, a GTM path, and revenue logic that investors believe.
Track record
Built inside, not observed from outside.
Two decades in the engine room
Airline retail, ticketing, sales, and distribution at Amadeus and Hahn Air, with a direct view on where the revenue and the complexity actually live.
Strategy connected to money movement
Payment orchestration and fintech models where conversion, settlement, and scale hit the margin line directly.
From idea to credible offer
Worked with startups on positioning, product, market entry, and partnerships across travel, fintech, and AI, including Mitravel, a travel venture I helped launch.
How I work
Hands-on, not abstract. Commercial first. Built for sectors where mistakes are expensive.
Writing
Notes from the field
Long-form thinking on travel, payments, and building companies.
All writing →NDC has been flat at one fifth of the US agency market for a year
Twelve months, twenty basis points: NDC's share of US agency transactions stopped growing even as the market grew 12%.
Airline distribution
A practical book on how airline distribution really works: the channels, the economics, and where the revenue hides. Publishing on Amazon.
Payments in travel
A practical book on travel payments: conversion, cost, settlement, and how to turn cross-border complexity into margin. Publishing on Amazon.
Contact
Let’s discuss
Let’s discuss
your next move
If you’re working on distribution, payments, product, or growth, I can help move it forward. Send a message and it lands straight in my inbox.